The Eterna Blog is where we will post interesting articles, both original to our staff and not (with permission of course) that we feel will be of help to anyone striving to secure a better life for themselves and their family. The subject matter of the posted articles will be wide ranging because our lives are wide ranging. However in general we will strive to keep them in the areas of Finacial well being, Personal (emotional/physical/mental/spiritual) well being, timely "FYI" articles, inspirational/motivational stories, some "How To's" and who knows what else.
In general the point of the Eterna Blog is to be a positive impact in the lives of its readers. This we will strive to always maintain. So enjoy and feel free to comment.
Also we encourage everyone to vist our Eterna Resource Center for more endepth Life Enhancement Learning; Within you will find our recommended resources for Financial, Personal and Business Growth to help anyone secure the happy, healthy and wealthy life they desire.
|Posted by Eric Thomas on March 22, 2017 at 2:15 AM||comments (0)|
The most costly action anyone can take on any matter that demands it is inaction.
(and choosing Not to choose IS a choice.)
We humans are a strange lot when it comes to confronting the realization that, no, we don't know everything. Especially when it comes to such areas as Money or Finances, Health or Medicine, Law or anything "Legal". To be perfectly honest the reason is fear; fear of either coming off as "less intelligent" than we like to present or fear of the unknown and, well let's face it, anyone proficient in "professionalese" can be a little scary.
Yet here, as in most things in life, all too often, it is the fear of a situation that is far worse than the actual reality of the situation. And its also true that what you don't know will cost you in the long run. If there were a better way, a less costly way, a more enjoyable or less painful way to do something, anything wouldn't you want to know?
Don't let your fears or uncertainties keep you from enjoying a more fulfilling life. If you don't know the answer to a situation your facing Ask a Professional. That's what they're there for.
"Why can't I save money?"
What are my legal liabilities here?"
"Should I get this looked at?"
"Is there a better way to _____ ?"
What ever the question is there are people out here who know the answer or can help you find the right answer for you. So please just Ask. You'll be better for it.
Oh a couple more things to consider;
No web searches cannot provide you the answers to your specific situation and
Its a fool who thinks they alone have the answers to everything. ;-)
|Posted by Eric Thomas on March 11, 2017 at 12:55 AM||comments (0)|
Guest post by Cari Bennette.
Are you getting the kind of response you want from your Facebook posts? You know, the kind where you get lots of reader engagement, ‘likes’ and clicks on your calls to action?
No? Then you’ve come to the right place, because we’re about to share some of the best online tips for writing successful Facebook posts. Ones that will help to increase your readers’ involvement, brand your business, drive traffic and convert into sales. Interested? Then please, read on…
Some Facebook Posting Basics
Be yourself. Remember what Facebook is all about – it’s about being social. It’s an atmosphere that’s (mostly) fun and relaxed. When you’re posting, write as though you’re speaking to an individual, not a group. Find your voice, and share what interests and excites you, and build relationships for the long term.
Be succinct where possible. Keep your posts short. The ideal length for retail brand posts is a very crisp and concise 1 – 40 characters, for reader engagement up to 86% greater than average. And posts of between 41 – 80 characters receive 66% higher engagement over the median.
Post at optimal times. The majority of users don’t get on FB until after work, so plan accordingly. Between the hours of 8:00 p.m. and 7:00 a.m. have been determined as the best time to post.
Acknowledge and interact with fans. Just like your blog posts, if you want to be successful you must respond to your fans in a timely manner. Answer questions where you can, and a simple sign of appreciation is always appropriate.
Master frequency of posting. Data shows that quality over quantity is more effective for reader responses. With the golden mean being 1 -2 status updates per day, for 32% higher ‘likes’ over more frequent posts of 3 or more per day. And weekly postings of 1 – 4 times per week receive 71% higher reader engagement than 5 or more weekly posts.
The bottom line is, show your fans some appreciation by not cluttering up their news feeds with irrelevant or trite information.
Use images, but with discretion. The use of collages and stand-alone photos that are self-explanatory have been found to outperform single photos that need accompanying descriptive text.
Use full-length URLs. Unlike Twitter, shortened URL’s on Facebook result in 3 times less reader engagement. They’re hard to relate to and look spammy, so ensure full length addresses for your readers’ peace of mind.
Some Advanced Ideas for Successful Facebook Posts
Leverage your other channels. Determine what’s popular on your other social media channels, and devise a plan for incorporating them into your Facebook posts. And if a post is doing well on FB, give consideration to developing a series of related posts.
Beware the Facebook hashtag. There is a difference in how a hashtag is used on Twitter and on Facebook – they don’t serve the same purpose or function.
On Twitter, a hashtag is a tool used to search for information. And on Facebook, it’s used primary to unify a series of posts and as a cross-platform tool to promote a campaign or contest. Some studies have shown a decrease in reader engagement when using hashtags on FB, so use with caution.
Place your question at the end of your post. Asking a question can increase comments by 100%, and where you place the question is just as important. Posing your question mid-post can be distracting and confusing for your reader, who may think they need to respond immediately. Give them a chance to finish reading first, and then ask your questions.
Use emoticons. When used “properly and sparingly”, emoticons can increase reader engagement up to 57% for likes, and 33% for sharing and comments. Strange, but true.
Use sales keywords in your FB offers. When making your fans an offer, use the keywords they’re most likely to respond to. “$ Off” and “Coupons” lead the list of the top 10 sales keyword for reader engagement.
Readers seem to like having a specific dollar amount for cash discounts over the more elusive ideas contained in “% Off”, “Discount” or “Bargain”.
Don’t be predictable. Change the routine and format up your posts with video links, photos, infographics, podcasts etc. Keeps your readers’ interest by offering a variety of content using different mediums.
Create a little intrigue. Use emotions, curiosity and active words to sway and persuade your readers to join in and interact. Countdowns, posts revealing ‘secret’ or ‘key’ information and giveaways can all be used to pique your readers’ interest. Use them to create a “content journey” for them to actively participate in.
The Content Marketing Institute found that active and exciting keywords such as “revealed,” “unveiling,” “promised,” and “coming” builds interest and suspense about the brand and its product news.
Brand your biz. Don’t be afraid to show a personal side to your business page. Share links, photos and shout-outs to information you find valuable and that your readers will as well. Sharing links for a local restaurant with a great lunch menu, an inspiring or educational book, or time saving software are all ways to expand your territory by sharing useful information.
In a nutshell, the best way to write successful posts on Facebook is to offer your readers content they’ll find useful, interesting and sharable. Make it consistent and relevant for greater reader involvement. And try to incorporate some of the above tips to create posts that with rock your Facebook page and maximize your readers’ engagement, interaction and enjoyment.
Cari Bennette is an experienced blogger and writing expert for Jet Writers – service that helps to improve and edit various pieces of writing. She likes to create engaging articles and provide social media tips. Circle her on Google+.
|Posted by Eric Thomas on June 9, 2011 at 2:10 PM||comments (0)|
At first glance, it would seem that positive thinking and the seemingly, daily challenges and frustrations of Life have nothing to do with one another. But many of us, far too easily, fall prey to developing negative thinking patterns because we become frustrated by our challenges and frequent feelings of being overwhelmed by the unforseen in our daily routines. This negative outlook then makes it even harder for us to manage those challenges and move forward.
Practicing positive thinking allows people to focus on their strengths and accomplishments, which increases happiness and motivation. This, in turn, allows us to spend more time making progress, and less time feeling down and stuck. The following tips provide practical suggestions that you can use to help you shift into more positive thinking patterns:
1. Take Good Care of Yourself
It's much easier to be positive when you are eating well, exercising, and getting enough rest.
2. Remind Yourself of the Things You Are Grateful For
Stresses and challenges don't seem quite as bad when you are constantly reminding yourself of the things that are right in life. Taking just 60 seconds a day to stop and appreciate the good things will make a huge difference.
3. Look for the Proof Instead of Making Assumptions
A fear of not being liked or accepted sometimes leads us to assume that we know what others are thinking, but our fears are usually not reality. If you have a fear that a friend or family member's bad mood is due to something you did, or that your co-workers are secretly gossiping about you when you turn your back, speak up and ask them. Don't waste time worrying that you did something wrong unless you have proof that there is something to worry about.
4. Refrain from Using Absolutes
Have you ever told a partner "You're ALWAYS late!" or complained to a friend "You NEVER call me!"? Thinking and speaking in absolutes like 'always' and 'never' makes the situation seem worse than it is, and programs your brain into believing that certain people are incapable of delivering.
5. Detach From Negative Thoughts
Your thoughts can't hold any power over you if you don't judge them. If you notice yourself having a negative thought, detach from it, witness it, and don't follow it.
6. Squash the "ANTs"
In his book "Change Your Brain, Change Your Life," Dr. Daniel Amen talks about "ANTs" - Automatic Negative Thoughts. These are the bad thoughts that are usually reactionary, like "Those people are laughing, they must be talking about me," or "The boss wants to see me? It must be bad!" When you notice these thoughts, realize that they are nothing more than ANTs and squash them!
7. Practice Lovin', Touchin' & Squeezin' (Your Friends and Family)
You don't have to be an expert to know the benefits of a good hug. Positive physical contact with friends, loved ones, and even pets, is an instant pick-me-up. One research study on this subject had a waitress touch some of her customers on the arm as she handed them their checks. She received higher tips from these customers than from the ones she didn't touch!
8. Increase Your Social Activity
By increasing social activity, you decrease loneliness. Surround yourself with healthy, happy people, and their positive energy will affect you in a positive way!
9. Volunteer for an Organization, or Help another Person
Everyone feels good after helping. You can volunteer your time, your money, or your resources. The more positive energy you put out into the world, the more you will receive in return.
10. Use Pattern Interrupts to Combat Rumination
If you find yourself ruminating, a great way to stop it is to interrupt the pattern and force yourself to do something completely different. Rumination is like hyper-focus on something negative. It's never productive, because it's not rational or solution-oriented, it's just excessive worry. Try changing your physical environment - go for a walk or sit outside. You could also call a friend, pick up a book, or turn on some music.
When it comes to the corporate world, protocol is pretty much the religion. To know the things needed to do are the basics of productivity, but interaction and having a steady mind makes up the entire thing to true productivity. There are those who seem to work well even under pressure, but they're uncommon ones and we are human and imperfect. To get these little things like stress under our skins won't solve our problems. Sometimes it takes a bit of courage to admit that we're turning to be workaholics than tell ourselves that we're not doing our best.